Testimonials
CopyAdvice is a fast, free and confidential service created by the advertising industry for its practitioners.
We’ve asked some of our regular users why they keep coming back to Copy Advice - we hope their comments will encourage others to reap the benefit and give us a call or sign up for online resources.
Our annual independent customer satisfaction survey shows that our users are very happy with the advice we give and the service we offer: in 2008, 93% of users said they were satisfied with CopyAdvice and rate highly the knowledge and professionalism of our advisers. 97% said they would use the service again and recommend it to others.
Recent testimonials:
Annabel Evans, Account Director - Virgin Trains, Rainey Kelly Campbell Roalfe Y&R
“It's a safer way. We are all worried about getting a complaint upheld. Bad press is detrimental to the brand. The Codes are quite intricate and it is brilliant to be able to talk to Copy Advice. Everyone is working towards the same end goal of consumer confidence. I don't think anybody wants to mislead consumers. I think the relationship between us and Copy Advice benefits everyone. Sometimes you just want a steer on what you can and can't say. They are really helpful.”
Jo Haxley, British Gas
“Copy Advice has always provided British Gas with helpful, impartial advice which gives us the added reassurance with our marketing communications. Always happy to help and turn around copy quickly when needed.
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Jonathan Berger, Salans
“When I'm asked by a client to ensure that one its promotions complies with all the relevant rules and regulations, as part of that task I don't hesitate to contact the Copy Advice team for advice on its acceptability against the CAP Code. The Copy Advice Executives are experts in the Code and can quickly get back to me with advice that's spot on. Because they have access to past ASA decisions, they can see if a similar approach has had complaints made about it and if so, whether the ASA Council upheld them or not. If we need to make changes because of a potential problem they make practical suggestions on how to make the ad more likely to comply with the Code. It's possible to develop a positive working relationship with the team because both they and my clients have the same goal of making sure that promotions meet the rules.”