What we do
Admired around the world for its creativity, British advertising also sets a high bar for social responsibility. Our effective system of self-regulation is based around the fundamental principle that all advertising, wherever it appears, must be legal, decent, honest and truthful.
The UK industry has a strong interest in nurturing the system that helps maintain consumer trust in advertising whilst retaining an environment for responsible advertising to flourish.
CAP supports the industry’s commitment and boosts compliance by providing guidance to practitioners primarily (but not exclusively) through Copy Advice.
What is Copy Advice
A fast, free and confidential service designed to help you create non-broadcast marketing communications or multi-media concepts that comply with the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code).
When to take Copy Advice?
We can advise on likely compliance of your ads with the rules at any stage before publication. But advertisers and agencies are urged to make Copy Advice an early part of their creative process so we can help you avoid costly mistakes later and get campaigns right first time.
FAQs
Answers to some of our more regular queries about the service.
Remit
Which types of marketing communications do we advise on?
Testimonials
Read what our regular users have to say about our service and we hope their comments will encourage others to reap the benefits and give us a call or sign up for online resources.