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Webcast of Advice:am seminar on the new CAP and BCAP Codes

Tue, 13 Jul 2010 23:00:00 GMT

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

Sampling references - Consumer Goods

Wed, 23 Jun 2010 23:00:00 GMT

In response to requests from advertisers and agencies the Copy Advice Team has written an Advice Online entry to provide greater clarity around many issues that can be faced when using and referencing samples in consumer advertising.

More effective, efficient and in tune with our stakeholders - The ASA’s Preliminary Response to the Process Review

Wed, 23 Jun 2010 23:00:00 GMT

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

New Travel Marketing Help Note: Preparing your campaign for take-off

Wed, 26 May 2010 23:00:00 GMT

As travel remaining amongst the ASA’s top 10 most complained about sectors, the pitfalls of advertising in this area are clear. CAP’s recently published Travel Help Note contains significant revisions to the previous guidance and, having been written in close consultation with the industry, aims to address these potential pitfalls by bringing together, in one document, advice relevant to a broad cross-section of travel marketers.

CAP/ASA Annual Report 2009: Responsive regulation for an evolving industry

Tue, 25 May 2010 23:00:00 GMT

The Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) Annual Report 2009 published today reveals how they are keeping pace with change to provide responsive and effective regulation for the industry.