CAP Code

This eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force on 4 March 2003. It replaces all other editions.

This Code relates to non-broadcast ads only. You can also download a pdf version of the full Code. If you wish to view the Broadcast Codes, please go to the Committee of Advertising Practice website.

If you are an advertiser, agency or publisher and you need advice under the CAP Code about a non-broadcast ad or campaign you are planning to run, contact us for a fast, free and confidential advice.

British Code of Advertising, Sales Promotion and Direct Marketing

• Preface
• Members of the Committee of Advertising Practice
• Introduction
• General Rules
• Sales Promotion Rules
• Direct Marketing Rules
• Other Specific Rules
• How the System Works
• Sanctions
• History of Self Regulation
• Appendix 1
• Legislation