Ad advice
We have created the most comprehensive body of advertising compliance guidance available on the web.
Ranging from an extensive keyword-searchable database, to interactive case studies on key issues, this section has been created to help advertisers, agencies and media owners to ensure that their ads, sales promotions and direct marketing campaigns meet the requirements of the advertising codes.
AdviceOnline database
AdviceOnline is a comprehensive searchable database of guidance to help marketers, agencies and media owners ensure their ads, sales promotions and direct marketing campaigns meet the CAP Code. It is regularly updated and covers a wealth of information and topics.
Help notes
Help notes are industry-approved and provide detailed guidance on the application of the broadcast and non-broadcast Codes in specific sectors or on particular subjects.
Checklists
Keep our practical Checklists handy when planning your ad or promotional campaigns. These at-a-glance summaries point out the key considerations of the rules and will help you to spot the common pitfalls in non-broadcast marketing communications.
Case studies
These interactive guides will show you how the Copy Advice team can help you ensure your ad, promotion or direct mail meets the requirements of the CAP Code.
Useful links
Useful links to additional resources to help you with your advertising campaign.